SYDINVEST — christinasoendergaard.com

ART DIRECTION CAMPAIGN AI-ILLUSTRATION CONCEPT ART DIRECTION CAMPAIGN AI-ILLUSTRATION CONCEPT ART DIRECTION CAMPAIGN AI-ILLUSTRATION CONCEPT

A CAMPAIGN FOR SYDINVEST MEGATRENDS ILLUSTRATED ENTIRELY WITH ARTIFICIAL INTELLIGENCE

Background
Sydinvest is a Danish investment association. In 2023, they launched a groundbreaking investment fund that allows Danes to invest in future global megatrends with a single investment.

Sydinvest typically relies on stock photos for their campaigns. However, finding images that depict futuristic scenarios and innovations presents a unique challenge.
To solve this, we turned to a leading technology that is itself a megatrend: Artificial Intelligence—and generated all visuals for the campaign with the help of Midjourney.

The campaign exceeded all expectations, becoming Sydinvest’s most successful to date. Sales totaled 986 million Danish kroner by the campaign’s end—more than double the most optimistic forecasts and the highest result in over 16 years.

It got shortlisted at Rambukken awards in the effectiveness category.

Client

Sydinvest @ ZUPA Agency
Year

2023-24
Collab

Rune Dueholm (Art Director)
Daniel Johansen (Copywriter)

THE VISUALS WERE WIDELY USED IN PRINT ADS, DIGITAL BANNERS, BROCHURES, AND ON THE CAMPAIGN WEBSITE

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