CLIENT: OK MOBIL
ROLE: CREATIVE CONCEPT & ART DIRECTION
IN COLLABORATION WITH: PETER WEICHERT MADSEN
YEAR: 2024 OK Mobil is a Danish cellphone company owned by the energy company OK. 
To celebrate their 10th birthday, they launched a special offer on a mobile plan. While the initial brief called for a straightforward tactical campaign, we decided to take it a step further.

We discovered that you can play songs using the sounds your phone makes when dialing a number. And what better way to celebrate a phone company’s birthday than by using your phone to play the Danish birthday song?










We designed the ad to resemble sheet music, but instead of musical notes, we used phone buttons.  The ad was published in Danish newspapers and was shortslisted 
at Creative Circle Awards in the print category.





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