FUSION — christinasoendergaard.com

ART DIRECTION STRATEGY CONCEPT BRANDING COPYWRITING CAMPAIGN ART DIRECTION STRATEGY CONCEPT BRANDING COPYWRITING CAMPAIGN CONCEPT BRANDING

YOUR GO-TO WHEN COCKTAILS ARE A NO-GO

Background
The brief was to create a campaign for Fusion, a non-alcoholic cocktail brand.

My strategy for the brand was to create unexpected fusions and make Fusion a part of every occasion or life situation where cocktails are usually a no-go. Like when you’re pregnant: According to my research, alcohol cravings are common during pregnancy. But what many moms-to-be seem to be missing even more is the social aspect of going out for drinks and dancing.

Fusion will host Nappy Hour—a special club night that offers the full experience of a night out, but without the concerns and discomforts that can come with pregnancy. All drinks are alcohol-free, music is slightly lower in volume, Smoking is not allowed and of course moms-to-be drink for free.

School project

LABASAD Barcelona School of Arts & Design

Year

2025

TO CELEBRATE THE EVENT, FUSION WILL ALSO RELEASE TWO SPECIAL EDITION COCKTAILS: DUE DATE DAIQUIRI AND BUMP-TINI

Let’s work together
hello@christinasoendergaard.com