CLIENT: HUMMEL
ROLE: ART DIRECTION & GRAPHIC DESIGN
YEAR: 2026

PHOTOGRAPHY: BENJAMIN  LAUSTRUP
COPYWRITER/CONCEPT DEVELOPMENT: JOSEFINE  SØRENSN hummel Archive Icons is a heritage-focused shoe collection that revives classic and iconic footwear from the brand’s history, dating back to the 70s and 80s.

I was involved from photoshoot to developing the final assets, making sure the collection’s heritage and retro feel carried through the entire campaign. The goal was to create variation between the assets while making sure they all felt part of a cohesive campaign.








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