CLIENT: ANARKIST / ROYAL UNIBREW
ROLE: ART DIRECTION & ILLUSTRATION
YEAR: 2022
If there’s anything Anarkist hates more than rules, it’s poorly poured beer. So how do you guide guests to pour the perfect beer without being totally off-brand?

Instead of using typical instructional photos, I took inspiration from the distinctive artwork on Anarkist’s beer labels and created a series of tarot card-inspired illustrations for a sign at their pub in Tivoli Gardens in Copenhagen. Each card guides you through the perfect pour in a way that feels true to Anarkist.








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